April 20, 2009
Is Recruiting in Network Marketing Difficult?
One question often asked about Network Marketing is “Do I need to know and sponsor to be successful?”
A frequent reponse you might hear from upline sponsors is…
“No, you can become quite successful in Network Marketing by Recruiting just one person every month or so and develop a substantial residual income.
They go on to say that the people you sponsor do not have to come from the group of people you already know (commonly called your warn market). They tell you to think about how many people you run into in your everyday activities!
Try this: sit down with a pen and a sheet of paper and create a list of the names of EVERYONE you know, have known, have done business with, etc. You will be amazed by %how many% people you come up with.
But the question is, will all these people really join your Network Marketing company if you ask them to? Most probably not. However, statistics show that if only one out of every one hundred contacts you make joins your company under you, it will be enough to make your car payment, another one will make your house payment, and one more will retire you!
Three out of every one hundred people you contact is certainly achievable but you have to actually go out and contact the one hundred people. Some of them may not be interested themselves, but they may know someone who may be and they refer that person to you. This referral process expands your list.
Have you ever been rejected 97 times? That is a lot of rejection. And initially these rejections come from people you know, so the rejection is even more difficult. Most people will not last that long.
Do you know a number of people who would be willing to approach one hundred people and get rejected by 97 of them over and over again? If you do, terrific, go sign them up today. However, most people will not continue trying to sell or recruit to a disinterested, unwilling or hostile market.
Technically, the reponse above from the sponsor can be true if you are fortunate enough to sponsor someone that has all the required skills and goes on to become a “heavy hitter” in the company. And depending upon your company’s compensation plan, that person might be able to carry you along.
If you do take this approach, the chances of you finding a “heavy hitter” who will rapidly create a large downline beneith you is extremely unlikely if you are only finding “one person every month or two.”
So what should you do if you don’t want to face massive rejection and you are not going to be fortunate enough to sign up a “heavy hitter” early in your Network Marketing career?
The solution is not to go out chasing after people trying to convince them to buy your products or join your company. That will surely get you membership in the NFL (No Friends Left) club. Instead, get the people who are really interested to come to you. And then, bring them into your company with a soft sell approach instead of the more tradition hard sell.
“OK, so just how do I go about doing that?”, you ask.
Well first you need to get their attention and interest by offering them something such as a free report or preferably a funded proposal that is relevant to your market and getting them on your mailing or contact list. Then, once they are members of your list, you develop a relationship with them by providing them frequent free useful information relative to your product, company, the Network Marketing industry, salesmanship, or marketing, etc. In their eyes you will quickly become an authority figure.
If you have correctly identified your market, prospects will soon be calling you for guidance and asking how they can become a member of,sign up as a member of your business.
Click the links in the resource box below to learn more about how to use free reports, funded proposals, and relationship marketing in your Network Marketing enrolling efforts.
George Dodge rates relationship marketing superior to all other Network Marketing recruiting techniques. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective Network Marketing Recruiting methods made available with the use of the Internet.
Leave a Comment